The Fashion Image
As a group, we are to research two contemporary fashion publications aimed at 2 different markets, submitting a 300 word individual comparative analysis with 3 reference images.
Comparisons on Harper’s Bazaar Magazine and Superior Magazine.
SUPERIOR is an international magazine featuring the urban creative scene of fashion, design, art, culture & lifestyle in the most exciting cities around the globe. SUPERIOR is an indie fashion magazine basing their advertisments and fashion spreads on not very well known designers out there to give them promotion. In comparison to this you wouldn’t usually see Harper’s Bazaar do this as they are so high end, as they most likely have companies like Chanel and Balenciaga to advertise for.
As you flick through Superior you notice a lack of articles, as they mainly specialize in showcasing upcoming fashion photographers who have an edge, all spreads contain a slight amount of grunge and pop punk, as well as a sparkle of high end glitters that shine through each page, although I’m not a consumer of this magazine, I do really like the photography inspiration that comes from it.
Harper’s Bazaar is a high end fashion magazine that was created in the United States in the 1920’s. It mainly specializes in make up, interior, fashion and advertising campaigns for the upper class people of the world to buy. In comparison to Superior, the spreads are a lot longer as they provide a narrative throughout their campaigns, as well as different models and concepts throughout the 200 page magazine. Its pages are a lot more expensive and glossier and the companies that are throughout are shocking compared to Superior.
Superior and Bazaar genuinely have nothing in common, nearly everything is different to one another but I think this is really important in the industry as it gives photographers and indie fans something to get a hold of, as well as the upper class and admirers who buy Harper’s Bazaar.
Overall my comparison is that they are very different.